investor.ng customized studies typically address our clients questions of a specific issue, for example - market entry of a particular product in a certain State or entire Nigeria, availability of raw materials or finished products in a specific location/quantity in Nigeria, expansion into a new channel, etc. We provide the key data on a specific business/operating metrics: number of store types, brand visibility, brand penetration… and supply key data on consumer profiles and behaviours required for our clients.
We have the ability to launch studies with a very short turn-around time (e.g. hours, days or weeks), we provide first-hand, reliable information to our clients in a very short-time span.
The following products/services below can be provided on a custom / ad-hoc basis to our clients in the markets we cover across Nigeria.
- Census of number of outlets in a given city or State in Nigeria
- Characterization of outlets: name, assortment, size, picture
- Coverage of all product categories: food (on-trade/off-trade), non-food, services, banking…
Retail Audits / Store-checks
- Independent measurement of distribution/penetration in retail channels, stock levels and out-of-stock, pricing, brand visibility, merchandising, sales volumes, market shares, distributors relationships…
- Qualitative assessment of stores: standing level, quality, professionalism…
Consumer Surveys (Quantitative)
- Understanding specific situations
- Describing lifestyle and other behaviors
- Brand awareness
B2B Interviews & Audits
- Interviews with B2B professionals/trade partners to understand specific situations
- Understanding/qualification of specific situations
- Gathering hard-to-get data and opinions - we can source and retrieve original corporate documents, financial statements and electronic extracts from corporate registries and other government departments.
Introductions and Field trips
- Contact lists
- Introductory meetings set-up
- Site visits
Other Specific Requests
- Traffic measurements
- Advertising and media services and/or audits (Online, Outdoor, print..)
- Real estate prices